The level of perfumery in Bulgaria has been elevated to an exceptionally high standard thanks to Ahmed Hamed. As the official importer of Arabian perfumes, he has introduced an authentic perfumery culture to the Bulgarian market. It is widely known that Egypt is the cradle of the art of perfumery, and thanks to Ahmed Hamed, these traditions and masterpieces are now available in Bulgaria. This marked the very beginning of the Al Amar brand.

Bulgarian consumers have shown tremendous enthusiasm for Al Amar products. The perfumes and essential oils are renowned for their extraordinary longevity and distinctive aromas—scents that leave a lasting impression and remain unforgettable.

The title “Perfumery Brand of the Year” is a fully deserved recognition for Al Amar. The award was personally presented to Ahmed Hamed by the organizer of the Annual Awards for Business, Fashion, and Style 2021, the highly respected Krasimir Nedyalkov.