The Bulgarian perfume brand AL AMAR, specializing in perfumes with Arabian oils, has been awarded the prestigious “Brand Innovator” prize in the perfumery industry at the national “Brand of Bulgaria 2024” competition. The awards ceremony took place at the Inter Expo Center in Sofia and was attended by numerous guests, including diplomats such as the Ambassador of Morocco, H.E. Ms. Zakia El Midawi. The award for AL AMAR was received by the company’s founder, Ahmed Hamed. (struma.bg)

Atanas Lazarov, the company’s representative, noted: “The AL AMAR brand embodies the mystery of the East and the refined taste of Europe, and I am extremely proud that this brand was recognized in the innovation category.” He added that the perfume oils are imported directly from the Middle East – Dubai and Saudi Arabia – while massage and aromatherapy oils are sourced from Egypt. (struma.bg)

The high viscosity of AL AMAR’s perfume essences ensures that the scents are exceptionally long-lasting and rich, Lazarov emphasized. (struma.bg)

The brand has production facilities in Dubai and is currently expanding its own retail chain in Bulgaria. There are 12 standalone boutiques in the country, with plans to open an additional 120 stores by the end of the year, not only in Bulgaria but also in Romania, Cyprus, Greece, and North Macedonia. (struma.bg)

The company’s portfolio includes 254 perfumes, including the world’s most expensive perfume, whose bottle holds the record for the highest number of diamonds—over 3,571—with the perfume priced at $1.295 million. (struma.bg)

AL AMAR’s collection features brands such as Swiss Arabian, Sapil Perfumes, Chris Adams Perfumes, Nabeel Perfumes, and many other internationally recognized names. (struma.bg)

AL AMAR’s mission is to make the unique scents of the Middle East accessible to Bulgarian consumers. The perfumes and oils are filled with captivating Arabian aromas, refined and suitable for every taste and occasion. AL AMAR fragrances are trusted by many popular figures in Bulgaria, including Endji Kasabie, Niki Kunchev, Esil Duran, Eva Georgieva, Natalia Gurkova, Rabih El Zaineb, among others.