With a refined and stylish event, the Al Amar brand unveiled its new flagship showroom in the heart of Studentski Grad—a modern oasis of luxury dedicated to the art of fragrance and individual style.

The host, Ahmed Hamed, founder and visionary behind the brand, personally welcomed the guests and presented the latest and most exclusive scents from the Al Amar collection—a harmonious blend of oriental spirit, contemporary aesthetics, and unmistakable elegance. The atmosphere of the evening was infused with class, beauty, and unforgettable fragrances.

Among the distinguished guests who honored the opening were Natalia Gurkova, Atanas Lazarov, Esil Duran, Rumyana Marinova (Mrs. Globe), Adrian Zurkov, MC Kasabie and her husband—the charismatic Rabih El Zein, holder of the title “Mister Lebanon”—as well as the charming television host from 7/8 TV, Krum Savov.

The presence of some of the most prominent names from the worlds of fashion, show business, and media transformed the evening into a true celebration of style and aesthetics. Guests had the opportunity to discover new aromatic compositions created by the Al Amar team and to immerse themselves in the refined universe of the brand.

“I believe that every fragrance tells a story—a story of style, passion, and individuality,” shared Mr. Ahmed Hamed.